Wednesday, March 04, 2009

Jindal's Lack of Style

After the Obama-Fuhrer's speech the other night, the Republicans gave their response. Because I work the late shift I listened to Bobby Jindal's reply speech on the radio rather than saw it. To me it sounded over rehearsed and forced. Not at all like Sarah Palin, for example, who comes across as direct and authentic. During the campaign she gave lots of speeches, and even though we knew that they were prepared, they never sounded stale.

I work in the graphic arts business, which is all about selling your product , and you have to reach your audience or that product will not sell no matter how good you think it may be. The people on our side have, as a rule, been just awful when it comes to the issue of image and selling. Reagan understood the importance of delivering a message, but too many on our side since then have failed to grasp why it is vital.

Just think about one example from the world of commerce; the Apple commercials. Who would you rather be? The dweeby fat guy in the bad suit who is clueless and represents Windoze, or the cool hip guy who represents Apple? The question answers itself. Yes you have to have the right product, but you have to be able to sell it too.

We now live in an era of communication media. Like it or not, we have got to get up to speed when it comes to working in the cultural arena. Conservatives have to get a lot better at messaging to the public or we are going to be on the outside for a very long time.

Over at Hot Air, Allahpundit responds to Rush's statement that he is unimpressed with those who are, in turn, unimpressed with Jindal's response. Lots of conservatives are as unimpressed as I am, it seems, and that is not going to change। We want the Republicans to get their act together. Hey Rush, carrying water for the Republicans, even when they don't get it right, didn't work out too well in the last several election cycles, did it? So I would suggest getting a bit tougher when it comes to putting standards in place. We need to demand the best from ourselves before we can expect to be winners again. Figure it out.

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