Sunday, August 08, 2010

Tax on Toast

I'm not a film person, but I do work in graphic design and advertising, so here is my simple idea for a commercial that would get the basic idea of Cap and Trade across with an image that everyone can understand. Call it "Tax on Toast"

Picture a toaster on a white back background. A hand come into the frame with a slice of bread. Bread goes into toaster, hand pushes the toaster handle down and starts the toasting process. A counter immediately starts counting up the Cap and Tax; 25¢ --- 50¢ --- $1.00 --- $1.75 and so on. By the time the toast pops up we get up to something like say $3.75. Voice over explains that the left wants to tax the energy that you use to make your breakfast because you just don't pay enough for the energy you use.

That's Cap and Tax.

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